Dental marketing is crucial for the success of your dental practice. Dental marketing is a system of techniques and strategies that come together to promote your dental practice to the general public. Traditionally dental marketing was carried out through word-of-mouth referrals, direct mail and leaflet marketing. The digital revolution has seen a shift from traditional marketing techniques to digital marketing, not only for dental practices, but all types of businesses. Without digital marketing it is difficult to succeed and prospective patients will be unable to find you unless they walk past your premises in person. When they come across your practice and want to find out more about you, it is unlikely that they will walk in to enquire about what you have to offer, but it is more than likely that they will type your name into the Google search bar to try and find out more. If they are unable to find you then it is very probable that they will explore the website of your local competitors and visit them to address their dental needs instead.
Creating a strong online presence
With good digital marketing you need to make sure that when the patient types their dental needs into Google or types your name directly into Google, they are presented with all the information that they could possibly need with regard to your dental practice. You should have a Google ‘my business’ page set up, so that a map showing the location of your dental practice, as well as your contact details, is immediately presented to your prospective patient. A highly attractive, modern website should be displayed to them which is interesting, informative and educational, encouraging them to visit the dentist on a regular basis and specifically to address their dental needs with you. The prospective patient should be presented with social media pages where they can find out more about you and contact you on an informal basis if necessary. Social media also allows prospective patients to share your information with their friends and family, helping to widen your audience and attract new patients to you.
Once you have these different platforms in place it is important that you maintain this on a regular basis. You need to keep your patients interested and to continue to emphasise the importance of good dental health and the different treatments and procedures that you offer at your dental practice, to encourage them to consider addressing their dental needs. You need to be creating new content regularly and making sure that you are attracting new patients on a continuous basis, encouraging them to visit your dental practice in person very soon. This is a time-consuming process and requires knowledge of current trends in digital marketing. A digital marketing team will be able to help bring your ideas to life and also to implement their knowledge and expertise to put together an excellent marketing campaign for you. Speak to an award-winning digital marketing company today, to take care of digital marketing on your behalf and boost the success of your dental practice in the very near future.